var helvetica = { src: 'flash/sifr.swf'	};

sIFR.activate(helvetica);

sIFR.replace(helvetica, {
  selector: 'h1',
  css: ['.sIFR-root {  font-family:"HelveticaNeue UltraLigCond"; color: #717171;}'],
  wmode:'transparent'
  });